Background
Renolin is a Los Angeles based health and beauty company offering skin care and wellness products across North America and Europe. Regional marketing teams produced large volumes of promotional ads for seasonal bundles, ingredient spotlights, and limited offers. Creative ops struggled to keep pace with frequent product refreshes and compliance wording changes.
The Challenge
Slow manual production Creative teams rebuilt similar ads for each campaign, channel, and region which consumed many designer hours each week
High revision load Regulatory and ingredient disclosures changed often which forced repeated re export cycles
Inconsistent version control Local teams stored files in separate folders which caused confusion about which creative was approved
Scaling personalization Leadership wanted more audience specific variants without growing headcount
— January 2025 Collection Campaign
The Solution
Central template system Brand design created approved master layouts with variable fields for claims copy pricing region tag and image
Automated data binding A product info feed supplied current SKU status pricing pack sizes and required disclaimers to every template slot
Trigger based generation New or updated SKUs plus scheduled weekly refresh events produced fresh creative sets automatically for each target region and channel
Compliance locking Legal phrases and ingredient lists were stored as protected fields preventing accidental edits by local teams
Slack based change requests Marketing leads requested quick text or price adjustments through a Slack channel which updated live ads without pausing campaigns
— February 2025 Collection Campaign
“Dynamic personalization boosted our click-through rates by 30%”
— Alex Turner, Marketing, Renolin
The Impact
Production time reduction Average creative assembly per campaign dropped from two full days to under one hour
Regulatory accuracy Compliance related rework incidents fell by 90 percent in the first quarter after rollout
Variant scale Personalized and localized ad outputs increased from roughly 400 per month to 4 800 without additional design hires
Faster launch velocity Campaign launch lead time decreased from seven days to two days supporting more agile promotional tests
Performance lift Increased freshness and relevance delivered a 19 percent rise in click through rate and a 14 percent improvement in conversion rate across key product lines