Background

Olimo is a small Berlin fashion label selling limited run seasonal pieces across several European markets. With a lean team every new product drop required scrambling to prepare localized ads for multiple languages and currencies.

The Challenge

• Manual copy and price swaps for each region caused long turnaround times

• Frequent last minute edits led to inconsistent messaging in live ads

• Limited staff capacity made scaling to new markets risky

• No central audit trail for which version was live in which locale

The Solution

• Set up a single master template with variable fields for language price currency symbol link and image

• Connected a lightweight product feed so new items and price changes flowed directly into creative

• Applied smart filters for region language and currency to auto produce the correct combinations

• Used the Slack bot to push live text or price updates without pausing campaigns

— April 2025 Collection Campaign

The Impact

• Localization time per product drop reduced from many hours to under 20 minutes

• Consistency improved across five active languages and three currency formats

• Zero downtime during live updates through Slack bot edits

• Faster launches contributed to a 18 percent lift in click through rate in new target markets