Background
Mooná is a micro cosmetic brand in Poland producing small batch skin care products sold through its own web shop and a handful of regional marketplaces. With such a lean team one person often covered product updates analytics and campaign execution. Demand for timely promotional messaging around batch availability fresh ingredient lots and limited seasonal drops kept stretching capacity.
The Challenge
Out of date messaging Stock levels and batch freshness dates changed daily but ads often lagged behind actual inventory
Manual refresh burden A single teammate opened design files copied in new prices or availability notes and re exported creative each morning
Limited visibility No clear log of which version of an ad was live for each placement making it hard to trace performance issues
Scalability ceiling The founder wanted to experiment with more audience segments and seasonal micro offers without adding headcount
— Mooná Glow Collection · A/B Test
The Solution
Data mapped templates Core ad layouts were rebuilt with variable fields for stock status batch date ingredient highlight price and destination link
Live inventory feed A simple sheet serving as a data source updated with current counts next batch arrival dates and any freshness claims which flowed into every creative slot
Real time triggers When a stock threshold was crossed or a batch sold out the system generated new creative sets and retired outdated variants automatically
Slack based approvals A small internal channel provided snapshots of pending updates allowing quick review before automatic deployment
Change history log Each regeneration event stored a record of prior values giving the team a lightweight audit trail for analysis
The Impact
Rapid update cycle Creative refresh time moved from a daily manual task of roughly one hour to continuous background updates requiring only brief reviews
Accuracy gains Outdated stock or price incidents in live ads dropped to near zero across the first two months
Variant expansion Active ad variants grew from under 40 to more than 400 enabling finer audience and placement testing
Conversion uplift Freshness aligned messaging and stock accuracy produced a 17 percent lift in click through rate and a 12 percent increase in add to cart rate
Founder time reclaimed Roughly four hours per week previously spent on repetitive edits were redirected to product development and community engagement