Pein & Plain is a Miami based personal care and wellness brand offering skin hair and body products across North America Latin America and selected European markets. Regional marketing groups ran frequent promotions tied to seasonal bundles ingredient spotlights and limited trial sizes. Manual asset production slowed expansion and created inconsistency in localized messaging.
The Challenge
Slow localization cycles. Each campaign required separate edits for language currency and regulatory text which stretched production across multiple days.
High revision load. Ingredient disclosures and pricing adjustments forced repeated manual exports and version tracking in scattered folders.
Fragmented coordination. Regional teams requested edits through email chats and informal notes leading to misaligned live creatives.
Limited personalization scale. Leadership wanted more audience specific variants for wellness segments without expanding headcount.
The Solution
Central template library. Brand design produced approved master layouts with variable fields for copy pricing language currency and compliance lines.
Unified data feeds. Product catalog ingredient notes regional price tables and legal disclaimer text were merged into a single structured source that flowed into every template element.
Automated localization rules. Smart filters applied language currency date format and region specific claim text to create correct variants for each market automatically.
Trigger based generation. New product introductions price changes and scheduled weekly refresh events generated fresh creative sets without designer intervention.
Slack based request channel. Regional marketers submitted update requests and received preview snippets inside a shared channel enabling quick confirmation before automatic deployment.
Audit trail. Each regeneration stored prior values providing clear historical context for performance analysis and compliance review.
— Pein & Plain · Localization & Ad Automation
The Impact
Production time per fully localized campaign decreased from three days to under ninety minutes.
Compliance related rework incidents fell by ninety percent after protected disclaimer and ingredient fields were enforced.
Monthly active variants expanded from about eight hundred to more than seven thousand supporting deeper audience testing.
Click through rate increased by twenty one percent in newly localized European and Latin American markets.
Conversion rate improved by fifteen percent due to faster rollout of accurate pricing and ingredient messaging.
Cross regional coordination time dropped as update cycles consolidated inside a single Slack workflow with clear status snapshots.